"chicphobia" Phenomenon

A New Phenomenon Is Invading The Windows of All The Most Fashionable Stores in Italy

The success of this new fashion-brand is stunning : sold-out in all the most beautiful boutiques in all of Italy.  An all-Italian brand, with cured detail and quality and paying a particular attention to their graphic communications: this is how Chicphobia presented its new line of t-shirts for the  autumn-winter 2011 season. The ironic universe of Chicphobia  is inspired by famous representatives of the fashion world and the most important fashion brands, creating real works of graphics art for their debut collection. "In the introduction launch phase, we considered using a penetration strategy, not being in a monopoly situation, and finding consistent applications in competitive situations. As for the distribution, we intended to use direct channels, meaning selling directly to consumers, trough an e-commerce platform, and then an indirect channel at one point. It will then be our staff to supply retail outlets detail. The distribution channels will be strictly selected, we intend to use the best intermediaries making a careful study of the various geographical areas. We will use, in the relationship with intermediaries, a push strategy to encourage intermediaries to add the product in their stock, in large quantities. The goal is to create a voluntary cooperation of the distributor." explains Chicphobia's  spokesman in our interview. The four dynamic young protagonists in this initiative found the inspiration for this new business challenge on the enchanting scenery of the Amalfi Coast. Fabio Sisto, a computer engineer with a strong passion for the e-commerce and entrepreneurship, dreams of owning shirts of every cut and color. Combined with computer of every cut and colour, of course.  Maria Sannino management specialist, attentive to detail and quality, at  manical level, is obsessed with 12 cm heels in all its forms and labels. She collects little black dresses, and is able to see every single details.  Attilio Darius is half civil and environmental engineer and half interior designers and designers. He is a beauty maniac and in constant adoration for eccentricity. Match his socks to his shirt and jacket and her best friend's name is Moleskine.  Francesca Sannino, student in management, suffers from catwalk hypnosis and post-amnesia. Valentine dreams of knowing Valentino and knows by heart all the words of Gone with the Wind. She is able to do shopping in 3 minutes in 3 different stores and collects it-bag. Young but certainly very determined entrepreneurs whose ideas and projects are clear and well projected into the future. In front at this explosion of fashion creativity,  it is not possible not to mention the increasing curiosity among their fans for the anticipated summer-spring 2012 collection. Info on www.chicphobia.com Exerpt:The success of this new fashion-brand is stunning : sold-out in all the most beautiful boutiques in all of Italy.  An all-Italian brand, with cured detail and quality and paying a particular attention to their graphic communications: this is how Chicphobia presented its new line of t-shirts for the  autumn-winter 2011 season. The ironic universe of Chicphobia  is inspired by famous representatives of the fashion world and the most important fashion brands, creating real..

"chicphobia" Phenomenon Images:

VIA: http://www.designamid.com/magazine.php?pageno=30

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