Glow-Print Ad by Acclaimed Designer

Acclaimed Designer Spotlights The Glow Print Ad

The architect of the highlighted design Print Ad:Glow by Acclaimed Designer points out, Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

Glow-Print Ad by Acclaimed Designer Images:

VIA: http://competition.adesignaward.com/design.php?ID=28349

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