Zona Tortona 2011

The Zone Tortona Is a Aera in Milan Comprises Between The Naviglio Grande and Via Solari. This Aera Has Been Reconverted and Developped During The Years, Transforming The Farming Then Industrial Zone Into New Residential Complexes and Cultural Spaces

The Zone Tortona is a aera in Milan comprises between the Naviglio grande and via Solari. This aera has been reconverted and developped during the years, transforming the farming then industrial zone into new residential complexes and cultural spaces.Shortly, the industrial activity has become one the most representative and typical element of the area. In a few decades, some of the most important companies of the Made of Italy: Bisleri, Ansaldo, Riva Calzoni, Richard Ginori, Osram, Loro Parisini. At the end of the 70's, following the evolution of the production system, the manufactures were disused and abandonned; leaving great pavillions and courtyards emply.In 15 years, Zona Tortona has become a real cultural area with numerous design, fashion and photography studios (Casablanca), rechearch centre, fondations, laboratories, showrooms and media comapnies (web, publishing and tv).During the Milan design week, (from the 12thto the 17th of April 2011), the area will be animated with installation, events and meeting points installed in many manufactures and lotfs, usually abanbonned during the year.This year, the brand Zona Tortona that first lauched the Fuori Salone, should have celebrated its 10th anniversary along with the 50th birthday of the salone.However, the event's management is under scrutiny as the delegate administrator is accused of illegal traffic. The historical logo has been modified and many lofts have not be used. The exposed objects have already been seen as if the designers this year looked for security. As if the innovation could in some way, extend the crisis that despite a slow recovery has been really hard.Exerpt:The Zone Tortona is a aera in Milan comprises between the Naviglio grande and via Solari. This aera has been reconverted and developped during the years, transforming the farming then industrial zone into new residential complexes and cultural spaces.Shortly, the industrial activity has become one the most representative and typical element of the area. In a few decades, some of the most important companies of the Made of Italy: Bisleri, Ansaldo, Riva Calzoni, Richard Ginori, Osram, Loro Parisi..

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