The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.
Elle Decor India approached designers to design an art installation to celebrate their 18th anniversary in India. The art installation was put up at India design week expo and witnessed by visitors across the country. This interactive installation conveys significance of being eighteen years old and relates it to a common man. Eighteen is not just a number but a realisation to know and feel what is mirage and the real. Mirror alphabets in the spelling of eighteen were composed to form a cube that gives multiple dimensions and insights to viewer. Witnessing kaleidoscope of reflections is fun.
The Arlo Skye Check-in was designed thinking primarily on the user experience. The size that allows the traveller to maximize packing but keeping the weight in limit within airline regulations. A zipper-less design was engineered in an unbreakable polycarbonate shell with an aluminum frame and corners to protect against travel wounds. It's perfect for a 1-3 week trip. It has an anti-microbial interior lining and 60 mm wide whisper-quiet wheels that allow you to glide through the airport.
LSD trying to make the installations in the space a “bridge” that uses the relationship between natural light and materials to connect space with matter.The interior consists of a series of open and closed continuums. Light and shadow, combined with changes in the seasons and the sky, present a sense of rhythm of change in space.
Refinery 091 is a themed pub that endeavors to change the way Pubs are imagined. Elements incorporated here have never been used before. The name itself has been derived from the international dialing code of India (91), making it stand out as being an out and out Indian space. Refinery 091 pays homage to the purest form of design by subtly blending the elements lending themselves to both raw and finished decor. Around the place, they seem to be moving towards a refined finish form from a raw looking finish.
The colorful animation is a part of new animated campaign for Trivago. The idea is simplistic, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colorful street in Tenerife with peach and pink buildings. Models together with cheerful, vivid color palette create the atmosphere of warmth and carefree summer time. The design was inspired by beautiful kids toys and tries to follow new trends in 3D design.